Thinking about putting your home on the market or just curious about its current value? This blog post is here to lend a hand, guiding you through the preparation and understanding of the home-selling process.

In our line of work, we’ve noticed that many homeowners assume all REALTORs® are cut from the same cloth. But at our real estate firm, it’s not just about what we do, it’s about how exceptionally well we do it. Our secret? Innovative strategies that get your home sold and achieve the results you’re aiming for.

Within this guide, we’ll share the skills, strategies, and actions that make all the difference. Feel free to keep reading, and if you’d like to chat about your specific situation, don’t hesitate to reach out for a complimentary consultation.

TIMELINE OF A HOME SALE

Selling a home involves a series of steps, but not all assumptions hold true. For instance, you might think a bathroom remodel is a must before selling, but in reality, your target buyers might not value it. To ensure your home sale is a success, it’s essential to leverage our experience and expertise. That’s why we suggest reaching out to us early in the process.

HIRE A REALTOR® – Partner with a professional who excels in listing, marketing, and selling homes. The sooner we connect, the more time we have to create your ideal selling strategy.

ASSESS HOME VALUE – We tap into market knowledge and compare prices of competing homes to set the right list price. More about our pricing strategy later in this guide.

PREPARATION – Prepping your home for staging, photography, and showings is crucial. We’ll help you focus on projects that yield the best returns for your time and effort.

MARKETING – We kickstart the marketing process with a comprehensive property marketing plan. Later in this guide, you’ll discover the marketing activities that put more money in our clients’ pockets.

SHOWINGS – Potential buyers will tour your home, ask questions, and decide if it’s their perfect fit. We analyze their feedback and recommend listing adjustments as needed.

NEGOTIATE OFFERS – We guide you through evaluating offers and negotiate for the best deal based on your priorities. Some sellers value price, while others might prioritize the closing date, for example.

MANAGE CLOSING – We work alongside the buyer’s agent, lawyers, and title professionals to legally complete the sale. Once the paperwork’s in order, you’ll be all set to move!

PRICING A HOME
In today’s market, low housing inventory means higher prices, which is fantastic news for you as a seller. It’s the perfect time to secure a strong return on your home investment. But even in this seller’s market, there are still homes that sit, waiting for an offer. Time spent on the Multiple Listing Service (MLS) means that you are still making payments on your mortgage, and perhaps even worse is that it raises a red flag for buyers and buyer agents, who think “something must be wrong with that house.” Our goal is to keep your home “in the market” sweet spot—competitively priced and well-prepared.

HOME VALUE REPORT
Your home’s market value considers its features, condition, location, and local competition. Request a Comparative Market Analysis (CMA) to see where your home’s value is in today’s market.

HOME PREPARATION
Just as first impressions matter for people, they’re also make-or-break for your home. Potential buyers will scrutinize every detail, impacting how much they’re willing to offer or if they’re interested at all. To maximize your home’s value, we invest a great deal of care in its preparation, focusing on three essential elements: Repairs, Cleanliness, and Staging.

Let us connect you with trusted vendors who can assist with repairs, cleanliness, and staging before listing your home for sale. Ask us about our Trusted Partner Program to ensure you receive VIP treatment.

PROPERTY MARKETING
Our strategic Property Marketing Plan employs cutting-edge technologies, optimizing for SEO, and showcasing your home’s best features through advanced video marketing. Our efforts don’t stop once your home is listed—we use our national network of agents and targeted social media ads to ensure your home gets the exposure it deserves. Check out a quick list of the type of marketing activities you can expect when you list your home with us:
Sign Posted in Front Yard Once at Start | Property Landing Pages Published to Website Once at Start | Property Tour Video Added to YouTube Once at Start | Photos & Videos Posted to Facebook Business Page Weekly | Photos & Videos Posted to Instagram Business Account Weekly | YouTube Ad Campaign to Active Real Estate Searchers Ongoing | Facebook Ad Campaign to Real Estate Interested Ongoing | Instagram Ad Campaign to Real Estate Interested Ongoing | Google Display Ads to Active Real Estate Searchers Ongoing | New Listing Email Announcement to Email List Ongoing | Listing Posted in Multiple Listing Service (MLS) Ongoing | Listing Syndicated to Popular Home Search Sites Ongoing | Postcard Mail Drip Once at Start | Open House Campaign & Event Monthly Agent Door Knocking with Printed Flyer Once at Start | Metrics Evaluation & Campaign Adjustment Weekly | Agent Feedback Report from Buyer Tours Monthly

NEXT STEPS
Selling your home is a significant undertaking, both emotionally and financially. You need a professional listing agent with top-notch negotiation skills and the experience to navigate the process smoothly.

We’re experts in our local market, and we’re confident in our ability to handle your transaction, no matter what surprises may arise on the path to closing. If you’re considering selling your home in today’s market, we invite you to reach out to us!

🤳 (954) 225-5817